Non-IT · Beginner friendly

Digital Marketing

SEO, paid media fundamentals, analytics, and campaigns you can show in interviews.

OnlineOffline

About this program

Plan and measure modern marketing systems: SEO foundations, social and paid basics, content systems, and funnel analytics.

Who this is for

Learners targeting Digital Marketing Executive or SEO / SEM associate paths who want structured projects, mentor feedback, and portfolio-ready skills.

Target roles

Digital Marketing Executive
SEO / SEM associate

Curriculum outline

Growth fundamentals

Funnel design
Brand positioning
Content strategy

Channels

SEO basics
Paid media intro
Social systems

Measurement

Analytics
Campaign report
Portfolio case

What you'll walk away with

Build SEO-aware content plans
Set up and read campaign analytics
Craft multi-channel campaign briefs
Present results with clear KPIs

FAQ

What is the difference between online and offline?

Online cohorts prioritize flexibility with live sessions and mentor feedback. Offline cohorts are immersive campus-style programs; selected offline tracks unlock job assistance such as mock interviews, portfolio reviews, and hiring pipeline access.

Which courses include job assistance?

Job assistance is included for offline delivery of HRM, Data Science, Data Analytics, and AI & Machine Learning. Other programs focus on skills and portfolio strength; ask admissions if cohort-specific placement options apply.

Will I receive a certificate?

Yes. Learners who complete program requirements and capstone milestones receive a GENXLABS certificate of completion for that course.

Digital Marketing

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